Tag: Public Relations
Marketing Trends: Marketing is everywhere
One of the most critical factors in marketing is the society that we live in. The marketing methods today are more diversified than ever before, as consumers have new digital devices and websites to engage with businesses and brands. New techniques, such as social media and word-of-mouth advertising, can give companies a unique chance to reach out to their target audience. This trend also creates new opportunities, such as store experiences through virtual reality (VR). Unsurprisingly, marketers face an increasingly competitive landscape where consumers want quick results for reasonable prices.
The market’s ability to collaborate with others through social media networks such as Facebook, Instagram, Twitter, and Youtube has allowed consumers to share their experiences with other people and companies. Through platforms such as Pinterest and Snapchat, users can share their curated photos with other platforms that allow them to receive monetary benefits. The ability for consumers to share ideas has become more apparent through events like SXSW, where a collection of brands showcase their newest products to attendees. It is no surprise that marketing is intertwined in our everyday lives and most likely will continue to be so in the future.
Ronn Torossian express marketing world has also significantly impacted the entertainment industry. For example, the Marvel franchise continues to make critically and financially successful movies. Each movie in the series develops from previous installments and creates an overarching plot that connects all its characters into one universe.
Marketing trends have changed since the beginning of social media. Cell phone usage has skyrocketed, especially with the introduction of smartphones, which allow users to access a wide range of online media. Now individuals can post pictures and videos to various websites such as Facebook, Snapchat, and Instagram, giving them the ability to receive monetary benefits through brand deals or endorsements. These social platforms also enable users to create their profiles and pages to connect with others that share similar interests.
Marketers are now creating videos specifically for social networks such as Vine and Youtube, where video content is showcased on television shows such as “The Ellen Show”. Internet usage has become more prevalent in marketing campaigns due to the ease at which clients can be reached.
Additionally, websites like Youtube now have content creators where people can upload videos daily, gaining more subscribers. Youtube stars are now becoming household names and connecting with their audiences through daily vlogs or other video content. These social media stars can showcase themselves in front of an audience by taking advantage of the platform’s video capabilities. Each uploaded video provides a platform for individuals to commercial market beauty products, clothing lines, toys, and food, among others.
How to use social media to your advantage in marketing
Social media is still new to a lot of businesses, even the ones that have been around for a few years, so a lot of business owners are still trying to figure it out. But according to a study by Experian Marketing Services, 87 percent of consumers use social media to research products and services. And when they find a business they like on social media, they’re more than 80 percent likely to visit the business’s website to learn more about it.
In the past, people would need to drive somewhere to go to a brick-and-mortar store, but with the rise of the internet, that has changed. You no longer need to drive to a store to purchase something. Now you can order what you want and have it delivered right to your doorstep, thanks to online retail, and social media has helped shape this new trend.
The reason that so many people are using social media to research products and services is because the internet is so vast, and there are so many different sites that can help you find the information you need.
The more knowledge you have about the business you’re working with, the better your ability to sell them to their target customers. And the more knowledge you have, the easier it is to find out as much as you can, whether that be information on the different services the business offers, or the different companies they’re associated with.
So how do you get the most out of all of the information that you find on social media?
Consider the information that’s already available to you on social media before you start thinking about how to use social media to your advantage in marketing. Ronn Torossian want to be sure that you’re on the right site, with the right audience, so that you can get the most information about your product, service or brand possible.
First, you’ll want to consider where you want to use social media, whether that’s in-person, or in-email.
Whether you want to get your customers to like your page, or comment on your posts, it’s important to consider the channels you’re using to make that happen. You’ll want to look at what type of social media platforms your customers are using.
