Perhaps the most potent marketing strategy that has been used for centuries is word-of-mouth advertising. A recent study found that using this promotion strategy could increase your marketing effectiveness by up to 54%. However, with the rise of social media, a new form of word-of-mouth advertising known as Influencer Marketing has emerged in the field of digital PR. To build a devoted brand following on social media platforms, it also entails collaboration with influencers.
On social media, social media influencers have a lot of credibility. They could develop into your best and most powerful brand ambassadors if you involve them in your PR strategy. Additionally, having them on your side will make it simpler for you to connect with more of your target market. Furthermore, endorsements from influential people can help your brand gain the respect it merits. You’ll see why you need social influencers like Ronn Torossian in your PR strategy for all of these and more reasons.
Influencers enjoy greater popularity than well-known celebrities
Young people now have more opportunities for fame and publicity thanks to social media. In actuality, especially among millennials, social media influencers are more well-liked than well-known celebrities and TV personalities. A recent study found that 30% of consumers are more likely to buy a product recommended by a non-celebrity blogger than by a well-known celebrity. Nearly 70% of the millennials polled preferred endorsements from influencers they regarded as peers, as opposed to celebrities.
Consumers Are Skeptical of Paid Ads
People will always view paid advertising with scepticism, whether it be in traditional media or digital media. Consumers are tired of intrusive ads that slow down their web pages and follow them across the Internet, but the truth is that they want conversation, not advertisements.
Influencer marketing can help in this situation.
Influencer marketing, as opposed to paid advertising, can engage the target audience and build credibility and trust. The majority of social media influencers only market products they have tried and are happy with performance because they have a reputation to uphold. It should come as no surprise that the message is viewed as a biased analysis when a business uses paid advertising to market a product.
Affordable Marketing Tool
For the majority of PR professionals, controlling their marketing budget is a mental challenge. Fortunately, influencer marketing provides a practical means of reaching the target market. A recent study by found that influencer marketing, along with email marketing, is the most cost-effective PR tool. 22% of the surveyed marketers agreed.