One of the most critical factors in marketing is the society that we live in. The marketing methods today are more diversified than ever before, as consumers have new digital devices and websites to engage with businesses and brands. New techniques, such as social media and word-of-mouth advertising, can give companies a unique chance to reach out to their target audience. This trend also creates new opportunities, such as store experiences through virtual reality (VR). Unsurprisingly, marketers face an increasingly competitive landscape where consumers want quick results for reasonable prices.
The market’s ability to collaborate with others through social media networks such as Facebook, Instagram, Twitter, and Youtube has allowed consumers to share their experiences with other people and companies. Through platforms such as Pinterest and Snapchat, users can share their curated photos with other platforms that allow them to receive monetary benefits. The ability for consumers to share ideas has become more apparent through events like SXSW, where a collection of brands showcase their newest products to attendees. It is no surprise that marketing is intertwined in our everyday lives and most likely will continue to be so in the future.
Ronn Torossian express marketing world has also significantly impacted the entertainment industry. For example, the Marvel franchise continues to make critically and financially successful movies. Each movie in the series develops from previous installments and creates an overarching plot that connects all its characters into one universe.
Marketing trends have changed since the beginning of social media. Cell phone usage has skyrocketed, especially with the introduction of smartphones, which allow users to access a wide range of online media. Now individuals can post pictures and videos to various websites such as Facebook, Snapchat, and Instagram, giving them the ability to receive monetary benefits through brand deals or endorsements. These social platforms also enable users to create their profiles and pages to connect with others that share similar interests.
Marketers are now creating videos specifically for social networks such as Vine and Youtube, where video content is showcased on television shows such as “The Ellen Show”. Internet usage has become more prevalent in marketing campaigns due to the ease at which clients can be reached.
Additionally, websites like Youtube now have content creators where people can upload videos daily, gaining more subscribers. Youtube stars are now becoming household names and connecting with their audiences through daily vlogs or other video content. These social media stars can showcase themselves in front of an audience by taking advantage of the platform’s video capabilities. Each uploaded video provides a platform for individuals to commercial market beauty products, clothing lines, toys, and food, among others.